Search engine optimization (SEO) is the process of improving a website to make it more visible on search engines when users look for products and services that are similar to your business.
75% of online users never click past the first page of search results. Leads from SEO are eight times more likely to become paying customers than leads generated through traditional ad campaigns.
SEO is like the glue that holds your overall marketing strategy together. It focuses on website usability, content, link building, social media, search engine rankings, and more to direct all traffic back to your website.
Therefore, your SEO should be relevant and up to date.
Here are five signs you need to revisit your SEO strategy.
- A lot of keyword stuffing.
This means overcrowding your content with your targeted keywords even though they might not fit in the context or makes the sentences awkward. Keyword density might have been one of the only indicators of SEO for search engines, but that’s not the case anymore. Now, keyword stuffing can make your content difficult to read and harm your SEO rankings.
- Thin content.
Thin content is pages of your website that don’t add any real value or purpose. It includes automatically generated pages, low-quality content, doorway pages, or affiliate pages. If you have irrelevant pages that aren’t giving your visitors the information they want, they aren’t doing your SEO any good.
- Keywords that are too broad.
The quality of your keywords is very important for SEO. When SEO first became popular, websites were using any keyword they can to rank on search engines. But if your keywords are too broad, they will be very competitive, and it will be harder for your website to rank high.
- Low-quality links.
Links build credibility and authority for your website, so you should think about quality over quantity. If your website uses unnatural links or links from uncredible sources, it’s best to get rid of them and reassess your website.
If you are looking to update your SEO strategy, contact us for help today.