Automated email marketing and inbound marketing both serve to generate new prospects and leads for driving traffic and customer conversions.
However, there are some slight distinctions between automated email marketing and inbound marketing.
Inbound marketing is the process of growing a business by bringing value to customers by attracting, engaging, and delighting prospects at each stage of the customer’s journey.
Marketers focus on solutions that help new prospects gain value, feel supported, and feel connected to the brand. Inbound marketing focuses on driving traffic, lead generation, and increasing conversions.
Inbound marketing solutions include:
- Writing blogs
- Social media marketing
- Hosting webinars
- Publishing eBooks
- Influencer marketing
- And more.
Inbound marketing leads to 72% more leads for businesses.
On the other hand, automated email marketing is an inbound marketing strategy that automates the email marketing strategy of a business. Automated email marketing automatically sends emails to customers and prospects based on a trigger event, such as a schedule, signing up for a newsletter, making a purchase, or something else they do on your website or app.
While marketers can use automated email marketing to attract new customers and generate leads, automated email marketing can also nurture relationships with existing customers and keep customers informed about your brand.
Types of automated emails include:
- Welcome emails for new customers.
- Nurture emails that guide new customers through the sales funnel.
- Emails about special promotions or company news to keep customers informed.
- Special event emails or personalized emails to increase customer loyalty.
Approximately 85% of B2B marketers use email marketing software. Email newsletters are the most used type of content marketing for 81% of B2B marketers, and 59% of marketers say email marketing is their top revenue generation tool.
Whether you need support to develop, execute, and manage an effective automated email marketing or inbound marketing strategy backed by data, contact us for help today.