What are the best call tracking software?

Call tracking software helps businesses record data from incoming inbound calls. It tracks information such as call duration, call volume, conversions, call location, number of first-time callers, and more.

Call tracking software will help you better measure the success and progress of your website and digital marketing efforts by helping you gain the metrics you need to make informed choices.

Not only can call tracking software help you identify who’s calling, but it also helps you determine which campaigns and keywords are generating calls and the geographic location of your leads. It is especially useful for improving PPC ad campaigns that rely on keyword bidding and user segmentation.

Here are a few call tracking software that can help you.


CallRail helps marketers that rely on inbound leads track which marketing efforts are driving calls, respond to leads in a central location, automate call transcriptions with AI, and connect leads to your marketing team. It makes nurturing phone leads more convenient to boost marketing ROI.


CallSource allows businesses to perform call management or create a custom vanity phone number to drive and track calls from the website. It helps you identify which callers can be potential customers, identify which customers are setting up appointments with your brand, and be notified when leads don’t make appointments so you can follow up.

Google Analytics

Google Analytics has phone call conversion tracking to identify how effective your website and ads are at generating phone call leads. You can set a minimum phone call length, and Google Analytics will track each call that exceeds that minimum limit.


CallTrackingMetrics helps businesses remotely manage their communication channels in a centralized location. You can track data from each incoming call, automate and route calls to the right location, and access comprehensive reports. It helps businesses deliver efficient and effective customer support at the right time to the right people.

If you need help leveraging the best call tracking software available to optimize your marketing campaigns and excel at customer service to nurture each prospect and lead, contact us for help today.