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Turning failed cold outreach into enterprise AI driven leads
- Answer Engine Optimization
Overview
A national merchandising company with a 12-year relationship relied heavily on LinkedIn and outbound sales to generate pipeline. As outbound performance declined, leadership needed a scalable, intent-driven acquisition channel.
National merchandising company
The Opportunity
Cold outreach was producing diminishing returns, with low contact rates and inconsistent meeting conversion. The company had minimal search visibility and no presence in AI-driven discovery, limiting access to high-intent buyers actively researching solutions.
The Plan
We deployed a full AEO and SEO strategy to reposition the company as a category authority.
- Keyword and intent strategy: Conducted deep research to align content with high-intent buyer searches and commercial keywords
- Page reoptimization: Rebuilt core service pages to improve rankings, structure, and conversion performance
- AEO focused FAQ development: Created structured FAQ content designed for AI indexing and citation
- Geotargeted expansion: Developed location-specific pages to capture regional demand and improve search coverage
- Authority content creation: Published long-form blog content to establish topical authority and depth
- Link building and digital PR: Executed campaigns to increase domain authority and offset legacy low-quality backlinks
The Results
The company moved from low visibility to strong organic and AI-driven presence within six months.
- #2 ranking for a highly competitive primary keyword
- Top 6 rankings across core category terms
- Enterprise inbound leads from ChatGPT
- Reduced reliance on outbound as a primary pipeline source
