Communication and Social Media Plan to Support the Sunsetting of an Existing Product

  • Communication Planning
  • CPG Industry
  • Social Media Marketing
  • Website Development


We provided consultation to our client regarding the discontinuation of one of their heavily marketed products from their eCommerce and digital marketing assets. Keeping the goals in mind, we created a product phase-out strategy. This strategy was designed to reduce any disruptions with the client’s available products.




International CPG Brand

SEO Services

The Opportunity

We assisted our client in phasing out a core product from their brand assets while minimizing disruption to the client’s other product lines and the overall customer experience.

The Plan

We helped our client seamlessly remove their product from all eCommerce listings. We also ensured that their ability to continue offering other products was not affected and wouldn’t cause any disruption to their website experience.

We also developed a marketing and communications strategy to inform customers regarding the product discontinuation. This included a focused social media marketing strategy to maintain customer engagement during this period of brand transitioning.

The Results

Our client successfully phased out the discontinued product with minimal negative publicity and disruptions to their operations. To avoid any negative customer expectations, their customers were kept informed about product availability and our client’s e-commerce listings throughout the transition period.

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