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Curated Outreach Campaign Drives Record Q4 for CPG Merchandising Company
- Lead Targeting
- LinkedIn Organic
- List Building
Overview
A global marketing agency, sought expansion strengthen visibility in a major national Spanish-speaking market.
The goal was not traffic for traffic’s sake. The goal was high-intent visibility, SQL generation, and measurable top Google rankings in both markets.
This required a strategic blend of advanced search engine optimization aligned with modern Answer Engine Optimization principles and performance-driven Google Ads management services to accelerate traction.
Industry
CPG / Retail Merchandising
The Opportunity
To design a highly targeted curated outreach campaign that combined relationship leverage, authority reinforcement, and automation supported by strategic HubSpot consultancy and executive-level LinkedIn outreach executed through our B2B marketing agency framework.
The Plan
- Leveraged hundreds of existing LinkedIn connections
- Exported and curated verified email addresses
- Built additional brand-target lists from association data
- Automated email outreach campaigns
- Parallel LinkedIn direct outreach
- Long-form authority blog content to reinforce credibility
The multi-channel strategy ensured visibility across inbox, LinkedIn, and search simultaneously.
The Results
- Busiest Q4 in company history
- Major brand opportunities secured including Red Bull
- Significant pipeline expansion at enterprise level
This curated outreach campaign demonstrates how precision targeting and authority positioning outperform broad marketing tactics.
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