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Overview
Our client was a CRO representing a global organization. He was attending a major conference in the US and wanted to maximize his attendance and networking with other executives at his level representing large contract opportunities.
Location
Toronto
Client
International Technology Company
The Opportunity
We were already actively social selling on LinkedIn for the sales team, so we recommended a customized effort to target high level decision-makers in large organizations for him to meet with.
The Plan
Our plan was to:
- Run a social PPC ad to only prospects with target job titles, in target company sizes who we thought would be attending the show.
- Review the sponsorship list for the show and identify other sponsors worth reaching out to.
- Redirect social selling efforts to reach out to prospects that met the criteria and who would be attending the show.
5 High value meetings
Quarter million dollar opportunity
The Results
- We established meetings with five C-Suite leaders leading up to the show through LinkedIn.
- Those meetings resulted in a $252,000 opportunity.
- The company’s annual investment of $42,000.00 in social selling and one deal netted 5x that investment for the entire year.
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