Chat GPT: No Quick Fix is Burden Free–What Sales and Marketing Leadership Should Know

So, your sales and marketing team is producing more content than ever before and without needing the support of a copy editor or agency. You are saving money. The company’s blog and LinkedIn are looking great. But how is this suddenly possible? They probably already told you, “ChatGPT makes it easy.” 

They may be using it to generate content in its entirety, for research, or to proof content. You’ve heard the hype–this tool makes it easier to mass produce content. 

It’s a great solution for an influencer, an individual, or someone with a home-based business with no sales and marketing budget and nothing to lose. However, this is not the case for established mid-to-enterprise level businesses.

The challenge is that ChatGPT is a public, centralized repository of data. Nothing is private or protected. Data is derived from what other users have added by using this tool for things like content creation and editing. Before your team uses any AI tool the key is to understand the policy on data usage.

Here are some of the top-level reasons ChatGPT is not the right solution for corporate content creation:

  1. You can’t copywrite it–it’s publicly sourced content, you don’t own it.
  2. Intellectual copywrite infringement–if there are intellectual property protections on sourced content, you can land in hot water.
  3. Accuracy of source data–as ChatGPT weaves together your content, it’s impossible to know the sources, timeliness, or accuracy. 
  4. Confidentiality – when you paste your content into ChatGPT it becomes part of the public ecosystem and could end up in someone else’s content. Your employees could also unwittingly share proprietary information.
  5. Plagiarism 
  6. Liability–too many to list.

There are tons of opinion pieces on the web from large and reputable law firms on the topic. So, how can you mandate, oversee, and regulate the use of ChatGPT in your organization?

  1. Step one–ask your team if they have been using it and how.
  2. Step two–define a clear policy that prohibits the use of ChatGPT (recommended) and, if not, spells out how it is to be used and not to be used. Again, this is a dangerous game because you are depending on your employees to determine if what they are using it for could present an issue.
  3. Step three–Identify. Some staff may like the convenience they have enjoyed and continue to use ChatGPT. How will you know? You can have IS flag use of its domain or even block use of its domain. When an employee produces work product too quickly that’s often an indicator. Look out for awkward phrasing in content.

Of interest, while ChatGPT is a saviour for team members who can’t write at a level reflective of your brand, using this tool doesn’t save time. This is because the time required to produce and validate such content is comparable to the time it would take an experienced writer to produce similar material. 

If you are feeling content challenged and need solutions or would like support setting policy for ChatGPT use, please visit