ChatGPT is a powerful tool — no question. But using it without understanding its limitations can result in some seriously embarrassing moments… or even legal issues. Here are three things every professional needs to watch out for when using ChatGPT:
- Outdated Training Data
Let’s get something clear: ChatGPT is not real-time.
As of last month, ChatGPT still referred to Donald Trump as the current U.S. president — and when pressed, it explained that its training data only goes up to 2021. That’s a big problem if you use it to craft content about current events, policy, or trends.
Everything must be fact-checked.
If you don’t, you run the risk of publishing outdated or inaccurate information that can mislead customers, misrepresent your brand, or make your business look completely out of touch.
- Plagiarism & Identical Content
AI tools like ChatGPT generate content by drawing from a massive dataset of previously published work. And while it doesn’t copy directly, there’s always a risk of similar or identical phrasing, especially with common phrases or widely available information.
If you’re using AI-generated content for your blog or website, it’s essential that:
- You check for plagiarism using a professional tool
- You rewrite and customize to ensure originality
- You avoid publishing “AI-written” content verbatim
Google and other platforms are increasingly tagging content as AI-generated, which can hurt your SEO.
- Using Non-Secure, Personal Versions
If your team is using the free version of ChatGPT to work on internal projects, proprietary campaigns, or client deliverables, you’re exposing sensitive data to public AI training environments.
Ensure your team uses corporate-grade tools or licensed enterprise AI environments to avoid security risks.
Once it’s in the AI-sphere – it’s out of your hands.
So, What’s ChatGPT Good For?
Despite the risks, ChatGPT is still an incredibly useful tool – when used responsibly. It excels at:
- Researching top-level concepts
- Organizing ideas
- Drafting outlines or frameworks
- Creating supporting content with oversight
But just like you wouldn’t let your intern write your legal contracts, AI shouldn’t write your content without a skilled operator behind the wheel.
With the proper oversight, ChatGPT becomes a superpower. Without it? It’s a lawsuit waiting to happen. For more information about digital content creation, please visit www.gopulsion.io.