LinkedIn is a great tool for lead generation, particularly for business-to-business (B2B) companies.
But there can be limitations. In order to gain connections, you need to have some level of recognition. Be it through past interactions, a mutual acquaintance, a shared alma mater or workplace, and so on.
While you can certainly take advantage of these pre-existing connections, this list is finite. You may reach a point where it becomes harder to find people who will recognize you. Your sales team might also want to reach prospects who would have no way of recognizing them.
So, what can you do?
Generally, there are two options that many sales teams will choose. Either:
- Sending InMails through their LinkedIn Enterprise account; or
- Sending cold connection requests.
The problem is that both methods can take up a lot of time and, more than that, if you send too many connection requests that are denied, LinkedIn can actually penalize you.
But take heart â€“ there’s a better way!
We’ve created a free eBook, LinkedIn Focus – The Key to Being Recognized in Social Communities.
In this eBook, you’ll discover exactly how to gain recognition across LinkedIn, even from prospects with no existing relationship, and (if you choose) without using InMail â€“ or at least without being so InMail dependent.
Download your copy today. It’s completely free. Just click here and fill out the form on the new page: https://www.gopulsion.io/recognized-social-communities-ebook/
Pulsion Marketing can help your sales and marketing departments take full advantage of LinkedIn lead generation tools. Contact us today to learn more about our LinkedIn prospecting programs.
Call 1-888-701-4441 or visit www.digiforcemarketing.ca.