Put simply, geo-targeting SEO is about optimizing for searches that include geographic location. This can apply to B2C companies who want to take advantage of searches like â€œphysiotherapy clinic near me.â€ It can also apply to B2B decision-makers looking for a local branch of a national company.
In 2020, a whopping 93 per cent of consumers searched for local businesses online. A strong geo-targeting SEO strategy will put your business at the top of those SERPs.
Yet over half of companies don’t optimize for local search. And while a third would like to, only an additional third have a plan to capitalize on high-converting local traffic.
That’s a lot of business being left on the table. How can you take advantage?
Short-Term Geo-Targeting SEO Strategy
In 2021, over 40 per cent of local searches involved clicks on the Google Map Pack. Optimizing your Google account is therefore valuable low-hanging fruit.
Google My Business (GMB) is a free tool businesses can use to manage their presences on Google, including Search and Maps. A quick checklist includes:
- Your GMB account is complete
- Your location is verified
- Your location is included in the GMB landing page title
Beyond Google, there are other regional directions that Google cross-references, which you can use to build your local authority.
Long-Term Geo-Targeting SEO Strategy
Creating locally focused content on your website that demonstrates you’re a leader in your field is a great way to build local authority.
Many SEO professionals still rely on the old-fashioned approach of keyword stacking; they identify a relevant keyword (â€œphysiotherapy clinic in Torontoâ€) then write a lot of awkward copy that’s basically a word salad. While keywords are still important, search engines like Google have gotten smarter.
Google ranks results based on how well it thinks you answer a user’s query. If they’re searching for physios in Toronto, for instance, how does your website demonstrate that you’re the best destination for that user? Blog posts, for example, that explore relevant topics are a great way to boost your profile as a though-leader.
The exact recipe Google uses for its search engine algorithm is top secret. However, we do know that it values expertise, authoritativeness, and trustworthiness (EAT). Consistently crafting high-quality content will showcase how your website satisfies these criteria. This will take time, but it will pay dividends over the long term.
Grow Your Local Authority
As a growth marketing agency, Pulsion understands the impact geo-targeting SEO can have on your business. With a data-driven, customer-centric approach, we build a nuanced buyer persona, so we know exactly who we’re targeting. Our SEO professionals, content creators, and website designers will create
Call 1-866-770-9569 or visit our website today to learn more.