How to Scale a Business in Canada Amid Economic Uncertainty

The situation has been extremely uncertain across the world.

Even in Canada, we are moving back and forth between different stages of COVID-19 related restrictions.

While there is not much that can be done about the economic uncertainty caused by the COVID-19 pandemic, we can adapt our processes to cushion the impact of the changing business landscape.

In uncertain times, one vital thing is keeping the sales on track.

So, if you’re looking to scale your business, in either direction, one key concern is to ensure that you have allocated sufficient resources to generating leads.

In fact, even before the pandemic, a survey showed that 61% of B2B marketers shared that generating high-quality leads was one of their biggest challenges.

If you’re looking at leveraging your existing sales and marketing resources for lead generation, you may have to divert their focus from other activities and shift it to lead generation.

You may have to train some of these team members or look into hiring some additional staff to bolster your lead generation efforts.

To truly have an effective lead generation campaign in place, you will need to have a mix of experience, knowledge, and talent.

This is where outsourcing lead generation can come in handy!

When to Consider Outsourcing Lead Generation?

When it comes to sales, it’s all about getting in touch with the right people at the right time. To be able to do this, you need timely insights and relevant data.

It’s the right time to consider outsourcing lead generation when:

  • You do not have the resources in-house or have budget constraints.
  • Your current sales team is already stretched thin. Research from Marketing Sherpa shows that 79% of marketing leads never convert into sales. The reason for this is the lack of nurture. If your sales team does not have time, you may not get the opportunity to convert valuable leads.
  • You need support reaching out to the right audience and booking meetings with them. Once these initial meetings are set, your sales team can work their magic!

Why is Outsourcing Beneficial?

One of the biggest advantages is that it helps you develop a highly scalable business model which is the need of the hour.

Secondly, outsourcing lead generation can help your sales team be more efficient and focus on conversions, rather than sourcing new leads. When they’re not worried about prospecting –emailing, messaging, etc. – they can pursue warm leads and make more sales happen in a shorter span of time.

Digital marketing agencies are knowledgeable, know the best practices, and have access to a suite of tools that they can use to facilitate sales. Most importantly, they can provide you with invaluable market data, such as contact information of potential leads. This data is as up to date as it gets!

Lastly, these companies not only provide you lead generation support but also usually specialize in other areas that can help you create a more well-rounded sales and marketing strategy. These services include content marketing, social media management, and website development.

What Next?

So, in essence, you save time on prospecting, are able to identify qualified leads, and make the best use of your sales team’s time.

And when you look at the bigger picture, working with a lead generation agency brings you more than just new business.

You can get brand management advice, content support, and more.

At Pulsion Marketing, we help you take your marketing dollars further and support you in scaling your business, up or down, no matter what the circumstances.

Reach out to us today to see how you can scale your business and effectively acquire and nurture prospects. Call 1-888-701-4441 or visit for a free consultation.