Generate Better Leads with LinkedIn Training for Sales and Marketing Departments

LinkedIn has many features that both sales and marketing departments can use for prospecting, lead generation, and relationship building. But many companies aren’t accessing all of them.

By putting in the time to learn more about how to use LinkedIn, you’ll be able to find better leads, make more connections, and ultimately drive more results.

At the end of January, we’re hosting three webinars geared towards LinkedIn training for sales and marketing staff.

Here’s what’s in store:

  1. How to Prospect and Target Leads in LinkedIn

WHEN: January 30, 2019 at 2 p.m.

WHAT: Lead prospecting is by far one of the most important activities involved in your LinkedIn efforts.

There are many different ways you can prospect leads and expand your network so that you can see more prospects (and we don’t mean just direct connections).

In this webinar we’ll show you tricks for lead prospecting that can help you prospect leads by:

  • The competition;
  • Area;
  • Job title;
  • Seniority level;
  • And more.


  1. Developing a Workflow to Be Successful When Soliciting on LinkedIn

WHEN: February 1, 2019 at 2 p.m.

WHAT: Where any digital marketing is concerned, consistency is king. Unfortunately, that doesn’t always happen.

Does this sound familiar: you log-in to LinkedIn and post an update, then resolve to do so every week. You keep it up for a bit, but then suddenly two months go by and you realize you haven’t even logged in once during that time.

If this is you, you’re far from alone!

LinkedIn marketing occurs online, and many professionals haven’t yet figured out how to use social media to sell effectively. This often results in LinkedIn sales efforts becoming less of a priority in favour of another sales medium that has an established process and familiarity.

LinkedIn, like any other sales activity, requires a workflow.

In this webinar we’ll show you how to plan a workflow including:

  • Where you will market yourself;
  • How you will market yourself;
  • Establishing conversion points;
  • When to sell soft vs. when to sell hard;
  • When to be human and stop selling;
  • Preplanning sales messaging; and
  • When it’s time to personalize your messages.


  1. LinkedIn: Ways to Establish Recognition So That Your Prospects Want to Talk to You

WHEN: February 4, 2019 at 2 p.m.

WHAT: Selling in LinkedIn is much more than just sending out InMails!

The key to any digital media is recognition. When prospects recognize you, they feel on some level as though they know you. They’re then more apt to connect and make contact.

The challenge, of course, is figuring out how to build that recognition, especially with prospects you’ve never actually met face-to-face.

In this webinar we show you how to get in front of thousands of targeted prospects to build this recognition and to start turning these prospects into leads – all through the power of social media.


These webinars will give your sales and marketing staff the tools to use LinkedIn to its full potential.

Each webinar is $299, but if you register for all three you can receive a discount. Email to register for all three.

Learn more about Pulsion Marketing webinars at

Want to learn more about our training and services? Call 1-888-701-4441 or visit