Why use a company to manage Google Ads?

Google Ads is an online advertising solution that businesses use to promote their products and services on search engines and other websites on the internet. Businesses can choose how many Google Ads to set up and manage Google Ads by customizing targeting, choosing specific ad goals, indicating advertising budget, and more.

Google Ads allow you to focus on the people interested in your business offering and find the people that have a problem you can solve.

Here are some statistics to consider:

  • Google was the most-visited search engine in February 2020, with 74.17 billion hits.
  • Google Ads is the biggest provider of search engine advertising on the market.
  • 80% of companies focus on Google Ads for pay-per-click campaigns.
  • 73% of the paid search market belongs to Google.

Although Google Ads are beneficial, not every business has the experience, expertise, and capacity to professionally manage Google Ads or develop the compelling content needed.

That’s why hiring a company to manage your Google Ads can help you accelerate your growth objectives and drive the leads and conversions you want.

The main reason to hire a professional digital marketing company to manage your Google Ads is that they know what they are doing. You might be the experts in your business, but a professional agency will know how to take your business to the next level with successful advertising.

A digital marketing company will know the best practices when it comes to researching keywords, designing compelling landing pages, setting custom Google Ads preferences, placing tracking on Google Ads, and more to make sure the effectiveness of your Google Ads are maximized.

In addition, a professional agency will know which industry benchmarks are important to compare your Google Ads against to manage ad progress.

If you are searching for a professional agency to manage Google Ads for your business, contact us for help today.