Let’s face it – social media marketing is oversaturated. Your feed is flooded. Your inbox is stuffed. Your audience? They’re tuning out. But there’s one channel that’s consistently performs in both B2B and B2C: Community-based engagement.
We’re talking about LinkedIn groups. Facebook groups. Niche communities. Places where your buyers actually want to talk. And they’re not there for ads. They’re there for ideas, support, and real interaction. That’s where your brand should be.
Why Social Community Engagement Works
Trust and authority is built through social community engagement. It’s built through conversations. And those conversations are already happening, right now, in dozens of active groups in your industry.
In these groups, people:
- Share real challenges
- Ask questions
- Debate solutions
- Recommend vendors (yes—your competitors)
The brands that engage in these spaces with authenticity win attention, credibility, and business.
On some platforms like LinkedIn members are sent notifications when there are posts in the group. If you were in 10 professional groups for example, with 1000 members per groups that would be 10,0000 professionals being exposed to your brand each time you post. This over time builds powerful recognition and authority, when the time comes for direct outreach.
Our Approach: Strategic, Not Spammy
- Identify the right groups: We research and validate groups where your ICP is active. Not just “industry-related”—we mean active, growing, and relevant.
- Join as a real person: Brands can’t join groups. People can. That’s why we engage through leadership profiles. We build out a persona and strategy for the individual, not the logo.
- Post once a week: Or even more depending on the industry.
- Follow up with prospects: Each time we post, we prospect new members from the group and send personalized connection requests.
- Drive engagement and nurture: Accepted connections get a thoughtful message. We don’t sell, we build a bridge. And that bridge leads back to your brand.
What Kind of Results?
Engagement in groups creates:
- Higher connection acceptance rates (3X above cold outreach)
- Richer conversations that surface real pain points
- Organic visibility via LinkedIn digest emails
- Warm inbound leads asking, “Tell me more about what you do”
Example: Builder Client in Ontario
We joined 3 LinkedIn groups for developers, posted weekly for 90 days, and engaged directly with connections who responded.
Results:
- 83 new ICP connections
- 11 direct responses to our messages
- 3 booked meetings that led to deals
- 1 long-term partner relationship
All organic. All human. Zero ad spend.
Final Word: Community Is the New Cold Call
We’re not saying ditch your outbound strategy. But we are saying this:
- If you’re not showing up in the groups your buyers are part of, your competitors will.
- You don’t need 1,000 cold DMs—you need 10 quality conversations.
- Let us help you build those.
For more information about sharing in social media communities please visit www.gopulsion.io