Market expansion is exciting — but expensive. Most companies go all in too soon: hiring local reps, renting office space, and launching full-scale marketing campaigns without any real data about local demand.
Even a market that looks good on paper may have nuances that makes entry not as easy as you may assume.
Here are some steps you can take to dip you oar into the water and test new markets.
Before getting started by clear on your ICP – your testing should be to only ICP if possible.
Step 1: Build a Clean, Hyper-Targeted List
We start with prospect list curation. We don’t buy garbage lists or generate massive low quality lists. We build custom lists based the ideal customer profile (ICP) using firmographic and behavioral filters:
- Job title
- Company size
- Industry
- Location
- Annual revenue
- Tech stack or compliance profile
This list is the foundation of testing.
Step 2: Craft a Sequence That Sells Without Selling
Run strategic email campaigns using the curated lists. These aren’t newsletters or promo blasts — these are value-first outreach sequences designed to provoke engagement and test market readiness. Each email contains:
- A personalized hook
- Clear, benefit-focused copy
- A call-to-action that links to a landing page, report, or calendar
Step 3: Measure Engagement and Behavior
Each email should include embedded links that track user behavior. This lets you measure:
- Open rates
- Click-through rates
- Landing page engagement
- Form submissions
- Meeting requests
You can evaluate not just who clicked – but what they clicked on, when they clicked and how often. This tells us which markets are warm, and which are ice cold.
Step 4: Use the Data to Validate or Pivot
After just 30–45 days, we’ll deliver a full report showing:
- Which companies engaged
- What content resonated
- Whether your message is connecting
- If there’s viable pipeline to pursue
If we don’t see signal — great! We just saved you six figures. If we do see signal — now you have data to justify a full GTM motion.
Example: U.S. Cybersecurity Firm Entering LATAM
A mid-market cybersecurity firm in the US wants to expand into LATAM. If the approach were a highly targeted, high quality prospect lists for 5 Latin American countries and ran targeted email campaigns.
Results in 30 days:
- Potential 500+ ICPs targeted
- Meeting requests – though market testing, ROI is also achieved
- Clear feedback on messaging and value proposition
Based on this, they launched in 2 of the 5 countries with full confidence.
Our Prospect Plus Bundle includes:
- Curated ICP list building
- Outreach email campaign
- Tracked engagement reporting
- CTA click analysis
- Strategy summary
Campaigns complete in 30–45 days
See full offer here: https://gamma.app/docs/Offer-Prospect-Plus-Bundle-lw2pixrbxow550t
Before You Expand, Test
Expansion without testing is risk. Expansion with digital validation is strategy. If you’re thinking about new markets, don’t go in blind. Let us show you how to use digital tools to test, validate, and win.