What applications are relied on to support various digital marketing initiatives?

Businesses use a variety of software applications to support their digital marketing initiatives. Software integrations help marketing departments automate the marketing process, tracking valuable performance metrics, gain an in-depth understanding of buyer personas, manage campaigns, etc.

There are different types of applications, including:

  • Social media applications.
  • Email marketing applications.
  • Inbound marketing applications.
  • Marketing automation applications.
  • Website applications.
  • And more.

Here are some of the applications available to enhance your digital marketing initiatives.


ZoomInfo specializes in B2B intelligence. Companies use ZoomInfo to perform advanced targeting and segmentation. ZoomInfo has an extensive database, including name, company, position title, email addresses, and direct phone numbers. ZoomInfo also provides information about searches and browsing preferences. ZoomInfo partners with Pulsion so our clients can leverage their comprehensive prospect lists for lead generation.


41% of websites use WordPress. It’s one of the most popular content management system (CMS) applications for building websites and blogs. WordPress is an open-source application that allows you to build websites utilizing their intuitive platform, custom themes, and over 55,000 plugins. Businesses can use WordPress to develop websites and landing pages that guide users through the customer journey and attract leads that convert them into loyal customers. Pulsion provides custom WordPress websites and management for our clients to turn their site into a lead generation and user conversion engine.


Hootsuite is a social media marketing and management tool. Businesses can schedule social media calendars, produce high quality content, manage paid ads, track social performance, and be notified of conversations to stay engaged with users.


Mailchimp is often used to manage email marketing initiatives. Businesses can build newsletters and personalized email campaigns using their brand guidelines and MailChimp’s layouts. It automates the marketing process based on the email contact lists, and you can segment your lists by topic or campaign. MailChimp provides real-time analytics so you can make quick and informed decisions about the direction of your email campaigns.

If you need help leveraging digital marketing applications to drive better growth for your business, contact us today for help.