There are 4.2 billion active social media users worldwide. When businesses plan out their marketing initiatives for the year, social media is often included as an important part of the overall growth strategy.
It helps brands reach audiences that are farther, promote awareness, nurture engagement, and create personalized experiences based on support and value-added content.
Although social media is a great growth tool, not all brands know how to leverage effectively for their business objectives.
Here are a few different approaches to social media that you can build into your social media strategy.
- Interact frequently with your audience.
There are, on average, 6,000 tweets posted every second on Twitter. That’s equivalent to over 350,000 tweets per minute, 500 million tweets per day, and 200 billion tweets every year. If you aren’t active on social media, your followers won’t remember your brand. To capture your market, post frequently and engage in conversations with your followers.
- Post a variety of content.
Post a combination of videos, images, stories, infographics, and more to make your social media page interesting. It allows you to present different sides of your business and present information in the most effective way. It also keeps people engaged because they aren’t seeing the same things repeatedly.
- Add links or other interactive elements in your posts.
Using links and interactive elements in your posts can significantly boost engagement. It gives users actionable instructions to follow and is a great way to gather feedback or direct followers to other areas of your digital assets.
- Social media targeting.
Social media targeting is customizing your content according to your target market to boost your organic reach. You can use the social media settings or hashtags to specify location, age, gender, language, interest, and more.
If you need help finding the right social media approach for your business and marketing initiatives, contact us for help today.