What is a CMS?

A content management system (CMS) is software used to manage the creation and modification of digital content. It enables a user to create, edit, publish and store digital content in a website or database.

CMSs are very popular because they have an interface that allows users to create and manipulate content on a website without having any technical or coding knowledge.

They usually have block editors that allow users to build layouts intuitively and integrate plugins to enhance the features of their website.

43.6% of websites use a custom-built CMS, and the CMS market will reach approximately $123 billion by 2026.

Using a CMS, users can build any kind of website for their business. For example, eCommerce websites, blogs, product websites, payment websites, and more.

Features of a good content management system include:

  • Content management
  • Content presentation in relations to the browsing device
  • Integrations such as customer relationship management (CRM) and enterprise resource planning (ERP)
  • Connect personalized marketing presentation content to your digital marketing systems
  • Personalize content targeting for visitors, buyer personas, and locations based on past content interactions
  • Track content engagement analytics
  • Store and retrieve posted content

There are five types of content management systems:

  1. Website content management system

Enables website authoring, collaboration, and administration without website programming or coding knowledge. Users can create, edit, and manage website content easily using the intuitive platform.

  1. Enterprise content management system

Extends the content managing methodology by adding a timeline for each content item and enforces processes for its creation and distribution.

  1. Digital asset management

A repository that allows the creation, management, organization, production, and distribution of digital assets and media files.

  1. Electronic document management system

Used to receive, track, manage, and store documents and electronic documents. It can manage any file format and act as a search engine, so users can find what they are looking for faster.

  1. Component content management system

Manages content on a more detailed level where each component represents a topic, concept, or asset.

If you need help leveraging a content management system for your website, contact us today.