What is social media marketing

Social media marketing refers to the process of using social media platforms to connect with your audience and build brand awareness. Social media marketing aims to entice viewers, generate leads, promote sales, drive website traffic, and increase conversion rates.

Here are some interesting statistics about social media marketing:

  • 54% of social browsers use social media to research products.
  • 3 million new users joined social media each day in 2020.
  • As of the beginning of 2020, 420 billion people are active on social media.
  • 83% of B2B marketers use social media marketing.
  • The success of B2B social media marketing ranks second at 29%.

Businesses can leverage the reach of social platforms, such as Facebook, Instagram, Twitter, and LinkedIn, to influence users to follow their pages and convert to customers.

When thinking of social media marketing, there are five main focuses.

  1. Strategizing.

Strategy is the starting point of your social media marketing. Without a well-developed strategy, it’s hard to deliver satisfactory results. A proper social media marketing strategy will also help you get efficient usage of your marketing dollars. Determine which social media platforms you want to focus on, your social media marketing goals, and the type of content you want to share.

  1. Planning and executing.

Once you have your strategy, it’s time to plan the execution. Remember that it’s important to be active on social media. Posting at the right time and frequency can help you increase your results and deliver more impact.

  1. Listening for feedback.

Do your viewers respond well to your social media marketing efforts? Listening for feedback and monitoring the engagements from your social posts can help you determine what your viewers want. You can also respond to comments or direct messages to start meaningful conversations.

  1. Tracking analytics.

Measuring your engagement and reach determines if your content is well-received. It also helps you identify how you can improve your social media marketing.

  1. Advertising.

Adding social media advertising can help your content reach further and attract new followers. You can specify which target groups you want to target so you can find the right niche.

If you need help developing and managing your social media marketing, contact us for help today.