Why are brands investing in programmatic marketing?

Programmatic advertising is the use of software to buy digital advertising. Marketers using programmatic advertising strategies will use tools and software algorithms to purchase and optimize digital ad campaigns instead of buying directly from website publishers.

The programmatic software will analyze the website and user characteristics to find the optimal ad space based on real-time data and online targeting methods.

The global programmatic ad spend was 129.1 billion USD, and it’s expected to surpass 150 billion by the end of 2021.

As more brands are investing in programmatic advertising, here’s why it’s worth your advertising budget.

  1. Programmatic advertising offers precise audience targeting.

Programmatic advertising software use algorithms to optimize the ad buying process by placing ads onto websites based on the user. It uses information, such as demographics, purchase intent, location, user preferences, income, and other information, to analyze each user before placing an ad in front of them. It ensures that ads are placed in front of the right people.

  1. Automated ad buying processes.

The traditional ad buying process relies heavily on manual labour to submit requests, negotiate with website publishers, and manually insert orders. Programmatic advertising automates the entire process at a fraction of a second.

  1. Real-time advertising insights.

Programmatic advertising gathers results from your advertising campaigns to give accurate real-time insights into your ad performance. It allows you to make marketing decisions quickly.

  1. Ad campaign optimization.

Programmatic advertising offers plenty of benefits to optimize the ad buying process and the effectiveness of your ads. The best optimization benefit is the flexibility to pivot and adjust your campaigns or change directions completely if there are better opportunities.

  1. Greater transparency.

Programmatic advertising gives marketers accurate information about who’s viewing their ads and where ads land. It helps marketers monitor advertising effectiveness and plan future campaigns.

If you need help leveraging programmatic advertising to streamline your advertising and drive better results, contact us for help today.