Automated email marketing is especially valuable for delivering targeted emails in busy sales environments. This automation helps streamline the lead nurturing process, ensuring that leads receive the attention they need without requiring manual intervention from the sales team.
Its true potential, however, is revealed when integrated with your CRM, analytics, conversion planning, website design and overall marketing strategy. This means that your email campaigns will become more than just isolated messages; they will become a dynamic and adaptive part of your overall marketing ecosystem.
Should You Outsource Your Email Marketing Needs?
To unlock the benefits of automated email marketing, consider outsourcing it to a company that:
- Has partnered with a recognizable platform like HubSpot, bringing a deeper level of expertise in technology and other capabilities.
- Demonstrates proficiency in various platforms that support automated email marketing while giving you the freedom to choose from a range of options (Constant Contact, Mailchimp, ClickDimensions, etc.)
- Has skilled communicators on their team who excel at creating impactful messages.
- Understands conversion path mapping and apply it to email automation.
- Assists you in refining campaigns to elevate them from good to great.
Many organizations view email campaigns as the task of an entry-level marketing assistant, unaware of the fact that their results could be far more impactful. By outsourcing your email automation, for example, to a company like Pulsion, your marketing team can concentrate on strategic direction and high-level content, free from the complexities of tactical deployment.