What is GEO?
If you work anywhere near digital marketing, you have probably started hearing a new acronym with increasing frequency: GEO. Generative engine optimization, or GEO, is generally used to describe the process of improving a brand's visibility within answers generated by artificial intelligence systems such as...
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How to Reduce AI Max Ad Spam
Google Ads is becoming increasingly automated, and there is a lot to like about that direction. Machine learning can process more signals than a human campaign manager could ever evaluate manually, respond to changing search behaviour and identify opportunities that would have been difficult to...
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Check Your Authority Score: What Does Your Domain Authority Tell You?
If we told you that your organizations website has an authority score between 1 and 100, would you know what yours is? A surprising number of businesses do not. They know how much they spent building their website. They may know roughly how much traffic...
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How to Build a Lovable Website? Stop Before You Start
We love AI. We love technology that makes work faster, removes unnecessary development barriers and gives people the ability to turn ideas into functioning products in a fraction of the time it once took. Lovable is an impressive example of exactly that kind of innovation....
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What is the Best Website Platform to Build Your Organization’s Website on in 2027?
Choosing a website platform used to be relatively straightforward. You looked at design capabilities, ease of use, price and perhaps whether somebody on your team already knew how to work with it. In 2027, that is not enough. Your website has become infrastructure for a...
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What Sources Do AI LLMs Check for Answers? We’ll Tell You
Ask ChatGPT to recommend a company. Ask Google AI Mode to explain a complicated topic. Ask Perplexity to compare several products. Within seconds, you can receive an answer that might once have required twenty minutes of searching, opening websites, reading reviews and comparing information yourself....
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Digital Authority is EVERYTHING
For years, digital marketing conversations revolved around rankings. Where does your website rank? What keywords are on page one? How much organic traffic are you getting? How many people clicked through to your website? Those questions still matter, but they no longer tell the entire...
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AI Website Builders vs CMS vs WordPress: What Actually Scales
The way websites are built has changed significantly over the past few years. What once required a development team and careful planning can now be done in a matter of hours using AI-driven tools or simplified content management systems. For businesses under pressure to move...
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Fractional CMO: Why Lean Marketing Teams Are Winning
If you step back and compare your marketing operation today to what it looked like a year ago, the differences should be obvious. The way work gets done should feel faster. The tools being used should feel more capable. The structure of the team should...
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