Many UX problems can be traced back to an â€œif you build it, they will comeâ€ approach right out of the gate. With so many user-friendly eCommerce tools available, the barrier to entry has never been lower. However, without a thoughtful approach at the start, you could be setting yourself up for headaches further down the road.
There are many low-cost options for B2C merchants to build their eCommerce tech stack. The problem is that not all tech is built equal. Some stacks offer only basic capabilities while others offer everything and the kitchen sink, much of which you won’t need. The right stack will solve your buyer persona’s pain points with features that can scale as you grow.
The key to minimizing UX problems from the get-go is to start with a data-driven, customer-centric approach. This will take out the guesswork, so you’ll know exactly where to optimize.
Identifying UX Problems
Here are some stats to consider:
- Almost 90 per cent of online shoppers said they wouldn’t return to a website after a bad user experience.
- UX problems account for 70 per cent of failed online businesses.
- Barely half of companies test for UX problems.
So what should you be looking out for?
- Difficult to Navigate
Your customers need to be able to find the products or services they want. If you don’t have categories clearly indicated for easy navigation, they’ll quickly move on to a competitor.
- Not Enough Information
Customers want to easily access information like product descriptions, shipping rates, delivery times, return options, customer service contacts, etc.
- Lack of Payment Options
Customers want easy, instant transactions with their preferred payment option. Furthermore, many will abandon their cart if you force them to sign up instead of offering guest checkout. Customers are too empowered now to force them to interact on your terms.
These are just a few examples, but the takeaway here is to know your customer. You could devote a lot of resources to a set of UX problems that isn’t even a big deal for your buyer persona. Until you do your homework, you won’t understand their particular pain points.
When we say â€œfix UX problems once and for all,â€ we don’t mean you’ll never have to deal with any kind of website maintenance ever again. There will always be bugs and necessary updates. Rather, what we mean is that, with the right strategy, you won’t feel like you’re constantly running around trying to put out fires with a leaky bucket.
Get a Game Plan for Growth
As a growth marketing agency, Pulsion uses data-driven methods to put your customer first, mapping out their journey and optimizing touch points along the way. Now, with the right goal clearly established, you can really start solving any relevant UX problems.
To learn more about how we can help you take your eCommerce to the next level, call 1-866-637-4202 or visit our website today.