What is social selling?

Social selling is the process of using a brand’s social media platforms to sell. Social sellers focus on connecting with prospects, delivering personalized messages and experiences, and ensuring potential leads are engaged.

It’s the modern way of leveraging the power of social media to build closer relationships with sales prospects. When done correctly, social selling is a lot more effective than other marketing techniques, such as traditional advertising and cold calling.

Consider these numbers:

  • More than 50% of revenue across 14 major industries is generated by social sales.
  • 75% of B2B buyers are influenced by social media when making purchasing decisions.
  • 48% of companies state that social selling helps them expand to new buyers.
  • Social sellers attract 45% more sales than their peers and are 51% more likely to reach their sales quota.

When you implement social selling techniques, it’s important to focus on the quality of relationships you build with prospects.

The goal of social selling is to initiate meaningful connections and interactions with your prospects that offer support and problem-solving. Social selling isn’t about spamming people on social media with your product offering or trying to build a long list of contacts.

Your prospects want to feel that they are more than just numbers on your list. Good social sellers focus on leads that can develop into real relationships and use social media as a tool to nurture those leads in ways they want to interact with your brand.

Some social selling techniques include:

  • Create a content schedule.
  • Interact regularly with new and existing prospects.
  • Continue the conversation on other channels.
  • Take time and patience with each prospect.
  • Create relationships driven by support, not sales.
  • Build a strong foundation with each prospect.

If you need help building, executing, or managing your social selling strategy and results, contact us for help today.