Organic Search Dwarf Sales Teams Direct Efforts With 425% More Closed Deals Comparatively

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Overview

Our client had an inside sales team and was looking to augment their direct sales efforts with new leads from organic SEO. The results even surprised us.

Location

Canada

Client

Global Technology Company

Pins on a map of Canada representing geotargeting.

The Opportunity

Because our client was promoting a service that is purchased by businesses and consumers municipally, we saw a massive opportunity to take advantage of geotargeted SEO to rank the overall website for generic and extremely competitive keywords.

 

The Plan

  • The plan was to create geotargeted landing pages and integrate them with key optimized pages on the website (homepage, key product pages).
  • We beefed up on-page and put an off-page SEO program in effect building high-quality, highly relevant links into the targeted pages.
Rankings even outperformed high domain authority government websites
The only pages ranking around our clients were government - the competition wasn't even close
Top 5 Google positions achieved on most keywords within 1 year - again outperforming the competition
Generated new business 5x greater than what was generated by the inside sales team

The Results

  • In one year, we saw most of the targeted pages achieve top five positions on Google, only second to government websites and out-performing the competition.
  • Looking at their last month sales, when comparing sales from organic SEO to sales generated by the inside sales team, there were 425% more closed sales that came in from organic search.

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