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Overview
Our client is a leading medical device company. They approached us with the idea of optimizing their campaigns and gaining deeper insights into their sales processes. To increase data accuracy and improve sales tracking, they needed analytics, marketing technology and integration solutions. This case study describes how our client was able to accomplish their goals with the help of our technology and integration services.
Location
Ontario
Client
Medical Device Company
The Opportunity
The client was facing challenges in tracking and improving their digital advertising campaigns.
This was because their existing setup lacked visibility into their sales journey, which made it difficult to assess the effectiveness of their ad spend. They needed a better way to track sales, integrate AdWords campaigns and improve their overall advertising approach.
The Plan
We started by creating a complete technology, integration and analytics plan.
Next, we changed the client’s tracking configuration to focus on events at the end of the sales process rather than at the beginning. This modification gave us more precise insights, and we were able to obtain more information about the completed sales.
We integrated their AdWords campaigns with their analytics platform to ensure smooth tracking of ad performance. This measure guaranteed that shipping-related data was accurately recorded without any tracking errors.
As a result of our efforts, our client was now able to use data to improve their ad campaigns and make data-driven decisions.
The Results
Our efforts improved their digital visibility, data accuracy and sales conversion rates. Between April and June, our client’s sales increased threefold, and their ROI increased by 18.75%.
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